I don’t know much, but here are 10 things I know, as of August 19, 2017.
1. No. T-shirts aren’t a good business idea. Stop it.*
Unless you have an uncharacteristically unique, interesting or customizable idea. Or perhaps a new way of delivery? I suppose there’s a lot you can do creatively with shirts, actually. I’ve already purchased a ton of trendy and/or nostalgic stuff from RageON. Like this Chance The Rapper Acid Rap sweater.
That album means something to me. I wrote my entire book to that soundtrack.
Hmm…maybe the t-shirt idea isn’t so bad after all.
*Moral of the story here: always investigate ideas from all angles before you discard them. And consider who the target market might be. It could be me.
2. Being visibly popular is not the same thing as being important.
If I scroll on my phone for a few minutes, I can find several models on Instagram who have millions of followers. They are very popular. Pablo Picasso’s tribute account has 211 followers. Who’s making the real impact on human life, day-to-day?
I suppose there are arguments to be made for both sides…
3. Rolex isn’t going anywhere. Chill.
You are not guaranteed a certain result by a certain age.
Holding an imaginary stopwatch up to yourself to measure your progress is only going to cause anxiety. “Are we there yet?” never actually got anyone there faster.
Just getting this book from idea to stores took about 4 years. It was agonizing. Hopefully, the next one will be much more expedient. I’ve already started developing ideas, BTW.
4. Remarkable is the best marketing.
Look at what Elon Musk was able to do with the launch of the Tesla Model 3. The car completely sold out before it was even in production, generating billions of dollars in a matter of weeks.
How can we make our users feel the same sense of excitement for our work? It’s ok if you don’t know the answer to that question yet, but heading in that direction is a good idea.
5. Many leaders in the online entrepreneurship space won’t talk about anything too meaningful. Or too real.
They can’t be 100% with you. Because they’re afraid to piss people off and lose money when they try to sell something. I’m not saying everything has to be about politics or current events. But if you have all these people who are listening to you, it seems like a waste of a platform if you’re not going to talk about the big stuff sometimes.
Just my opinion.
Personally, I love being both black and white in these dystopian times. I feel like I can speak about anything I want with relative immunity.
6. Here’s an ironic thought:
Maybe we should issue a travel ban on all white males coming into the country. Just until we can figure out what’s going on. Safety first, right?
If you recognize why that statement is absurd, then you’ll have solved the problem.
Which reminds me, I should mention…
7. Racism is a disease.
But it’s one that we’ve made socially acceptable by not challenging the friends and family members who carry it. As someone of multiple heritages, with all colors at my Thanksgiving table, I’m speaking from experience.
Ok, you’re not racist. You have black friends and like black music. You think black people are attractive and would never judge a “DeQuan” differently than a “John.” We get it. We believe you.
But if mom is still nervous about the “thugs” who moved in next door, but they’re actually just a regular black family, maybe you should have a chat with mom. Feel me?
That’s how racism ends. Through real conversation.
Side note: If numbers 6 and 7 raised the hair on the back of your neck, this quick read on Medium is thought-provoking.
8. Sometimes it takes 10 years to get to the 1 year that will change your life.
The real question is, do you have the patience to stay the course? If not, maybe it’s time to give yourself a gift.
9. How to get out of a rut:
It’s simple, but it’s not easy. You have to start working on a meaningful project that you’ve been wanting to do for a while. Or pick something new. That project should be something that:
- Builds new and valuable skills for you
- Helps others in the process
Do it, you’ll feel better. Rut, over.
Worth noting: My new Rich20 Daily Motivation app for iOS would be a good jumpstart to get you going in this direction.
10. I’m really proud of these:
My 3 albums:
- The Rich20Something Mixtape — the original, leading up to the book. Features some music in the background. I’m definitely fired up on this one.
- smaller. — Thoughts on marketing and building unconventionally close relationships with your tribe. I released this one in July.
- Create — This is a collection of conversations on getting paid well for doing work that matters. Released 2 weeks ago.