Is Marketing Dead?

Over the past several days, a few people have asked me what I think about hardcore internet marketers like Russell Brunson, et al. I’ve been thinking about whether or not I wanted to address this and decided it needed to be done.

This post is about Russell. But it’s not about Russell. Keep reading, you’ll understand what I mean.

Two points here:

1. Regarding people who aren’t his fans, they probably have valid reasons.

What he’s built with ClickFunnels is the epitome of what is tiring many of us out — and overall, causing more burnout. I think it’s safe to say that many of us are sick of always been “funneled.”

We don’t mind buying, but it’s nice to feel like we aren’t always been pushed or pulled into the sale using, “15 Psychological Hacks Proven to Convert!!” Consumers, especially Millennials, can smell immediately when it’s being done to us, and it is exhausting.

The constant innovation in marketing and software helps to combat the fatigue, but doesn’t stop it. For the most part, funnels are synthesized interaction that treat humans like data and spit out cash.

Some things to keep in mind at all times in this space, or any with recognizable “thought leaders”:

  • Popular is not the same thing important or long-lasting.
  • Effective is not the same thing as empathetic.
  • The success of a business is not the same thing as the success of that company’s clientele.
  • The loudest person in the room is not always the most correct.

In other words: Proceed with caution when you hear a big megaphone. That includes listening to anything I say with my megaphone.
2. That being said: Russell knows his shit.

But his shit isn’t for everyone.

Sometimes, fans who turn into haters have misplaced anger pointed at leaders because they don’t realize that the community they are a part of either isn’t really their crowd, or it was, but they outgrew it.
 
That’s what happened to me with most online marketing people. I’m simply over squeezing and funneling. Not that I don’t know how. I just prefer to be much more subtle now. Hardcore funnels are not inherently evil. Just not my vibe.
 

Brunson’s software is on point. No argument there. I use it. It’s objectively better than everything else out right now.

No, marketing isn’t dead.

 
The real question is, as marketers, is this the best we can do?

Daniel DiPiazza
@Rich20Something

Daniel is the founder and CEO of Rich20Something.

A millennial business mastermind, he has successfully started three consecutive freelance businesses and scaled them to over $100K in revenue with zero startup capital. His work is regularly featured in Time Magazine, Fortune, Entrepreneur, Business Insider, Fox News, and Yahoo! Business.

His debut book, Rich20Something, publishes on May 2, 2017.

  • Nanapennypockets

    Thank you Daniel. It’s good to know there is someone else on the web that doesn’t believe in 15 pages of hype before we can find the price of something. Right now, anyone who does that gets shut down by me. The more pages I have to go through the more expensive I know the product is going to be. I like your book ads – they are there for anyone who hasn’t yet read your wonderful book, yet they aren’t being pushed out, popped up, and thoroughly annoying the reader. Thank you again for being real and being a voice crying in the wilderness that can be heard.

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