Friendships are the name of the game.
The people who will help you the most in business and life are those who you’ve spent months or even years cultivating friendships with.
So, be more targeted about you who choose to form relationships with.
It’s ok to find people who you need help from and specifically get into their world in hopes that they may eventually be of service to you. That’s not fake, that’s reality in the already manufactured environment of social dynamics.
After all, even best friends make “asks” of their friends.
It’s important to remember that the higher caliber of person you approach, the more likely they’ll be used to others asking things of them. You won’t be the first person to ask for help, advice or an introduction — so it’s more about how you build that relationship before you ask.
And the good news is that you can become somebody that people actually want to help.
Your job is to be the real you, to offer genuine value, to come with good intentions and tools to help others with, even though eventually you’ll need to make an ask.
Bonus points if you can make them laugh, help them when they’re down, stick up for them when they’re being mistreated by somebody or introduce them to others who may benefit them.
Come from a place of service. Not the noun, but the verb. Put in the effort to be one of the few people that stands out as kind, generous and respectful.
Your value in somebody else’s life should be so apparent that when you finally do make the ask, their response is “I got you, bro.”
Make it easy for others to say yes and you’ll almost always get what you want. Eventually.