The Marketing Lessons I Learned From Pablo Escobar

I’ve been obsessed with the Netflix hit series Narcos, which is based on the life of notorious Colombian drug lord Pablo Escobar. One of the most well-known cartel leaders of all time, Escobar is remembered for his cocaine empire that swept the globe in the ’80s and ’90s.

Although the drug lord committed many horrible acts during his lifetime, entrepreneurs can learn a few lessons from him. To find out more about Escobar’s business acumen, check out this week’s video by clicking below:

The original OG

During a time of political distress in Colombia at the beginning of his drug-dealing career, Escobar stepped up to help his community. His acts of service helped him gain support from followers and build a massive and loyal fanbase. He cared for his community — handing out turkeys on Christmas and building neighborhoods in poor areas — but if you looked closer, you’d find violence and crime. As an entrepreneur, it’s important to develop relationships with customers and earn their loyalty. Escobar knew this from the beginning.

Being obsessed with a goal also helped Escobar build his empire. Establishing an idea of what he wanted helped drive him to wealth and fame.

Daniel
@Rich20Something

Daniel is the founder and CEO of Rich20Something. A millennial business mastermind, he has successfully started three consecutive freelance businesses and scaled them to over $100K in revenue with zero startup capital. His work is regularly featured in Time Magazine, Fortune, Entrepreneur, Business Insider, Fox News, and Yahoo! Business. His debut book, Rich20Something, publishes on May 2, 2017.

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