The Narnia Effect: How Savvy Marketers Hack Your Wallet Using Psychology And Make Billions With Invisible Sales Funnels

By • you can follow him on Twitter here

Let's face it: Nobody likes to be “marketed” to. In fact, the word “marketer” has gained a slimy reputation from being batted around by unscrupulous salesmen for the last 20 years, and now the good ones are left trying to dig themselves out of the used car lot. As a result, companies have had to ... Continue Reading

Not All Rules Are Worth Following

By • you can follow him on Twitter here

You don’t have to follow the rules. Not all rules are worth following. They often sound like commands, but they’re not. They are often overlooked — even by those tasked with enforcing them. Remember the old saying: You can always ask for forgiveness later. It’s true. You really ... Continue Reading