What Should People In Their Twenties Focus On?

In some form or another, I get this question all the time.

Being that I have officially pushed out two fully formed gray hairs on my beard at the ripe ol’ age of 29, I feel fully qualified to answer this question. I have a few thoughts, but wanted to add some context first.

Most people in their 20’s don’t realize that they’ve wasted the entire decade until it’s too late to do anything about it because for roughly half of our second decade, we are usually still part of some institution, university or corporate structure that’s telling us how to think, act and ultimately, how to feel about it all.

Universities (yes, even the really expensive/prestigious ones) and corporate jobs teach us:

  • What’s important: Here’s your curriculum. The more you can memorize, the more you will be rewarded. More degrees = more money, regardless of how much debt it takes to get there, it’ll be worth it.
  • What’s not important: We don’t need you to think of a better way or a more creative solution to the problem. We’ve already figured it out. And we don’t need you to find any new problems to solve. We just need you to send the spreadsheet.
  • How to think about time: Wake up at 7am. Work X days a week for Y hours. Don’t be late. Take your vacation when we see fit, and don’t get sick too often. We’re watching you.
  • How to behave: There’s a managerial hierarchy for a reason. Don’t overstep. If you’re normal enough, you can move up the chain.
  • How to interact with people outside of work: Is anybody going out to get drinks tonight?

These ways of navigating the world used to work. They used to work really well, in fact.

There was an invisible rule book, written sometime after World War II, and it implied very simply: “Follow these rules and everybody will get rich.”

Go to school. Go to school again. Get a job and work until they tell you to stop. Do not complain. You’re lucky to have a work in this economy.

For example: In Detroit during the 1960’s and 70’s, my family (even the black side, who just a few generations before had been most likely been sharecroppers and slaves) were completely middle class. Everybody worked at GM, Ford and Chrysler. A factory job was a gift that you cherished. More than livable wages, a house that didn’t get shot at and a new car in the driveway every season.

On my mom’s side, nearly everybody went “pro” and got advanced degrees in law, medicine and engineering. When they got out, it was a guaranteed six-figures because they’d “put in the work.” Baby Boomers and their kids benefitted from the single biggest “level up” in standard of life since…ever!

Everybody was following the rules.

They were working and to be honest, I’d have followed them too.

I mention these rules because much of the advice you may receive from older generations comes from a perspective that was correct at one point in time. It’s not bad advice. It doesn’t make these people stupid. It’s simply outdated. We’ve changed the textbook and they didn’t get the new edition.

In the New Economy, there are are so many things to focus on — and the biggest problem isn’t a lack of opportunity, but a misguided fear of wasting time on an opportunity that doesn’t pan out. This is FOMO: Fear of Missing Out. We want to be able to immediately identify which opportunity is the best for us and start reaping the rewards of our passion. Whatever that is.

But if you’re always trying to find the quickest way to get the results you want, while also batting FOMO, it’s really hard to actually complete a project, stay committed to a relationship or keep a job.

That’s why the first and most important thing someone in their twenties should focus on is the long game.

Appreciate The Long Game

Your twenties are literally just the beginning of your life, your career, your relationships and your journey to figuring out what the hell is going on.

You’re going to have to lean in and just accept the fact that you’re still developing all the tools you’re going to use along the way. Just like in an RPG video game, you never start out with a fully developed character. You have to win some battles first.

Because there is no longer a linear path that’s going to guarantee you get the corner office. Because there are no more gold watches being given out. The pensions are gone and the Employee of the Month party ended a decade ago.

I found this out firsthand after writing my debut book. By all accounts, it was a massive success. But after the dust cleared, I didn’t feel like I’d accomplished anything tangible. I wasn’t really sure what I was supposed to feel, really. Then, I realized that the physical book itself wasn’t the accomplishment. The real accomplishment was having completed a big project from beginning to end. Now, I was off the sidelines and in the game. And it’s long game.

You’re not guaranteed a certain result by a certain age, and holding an imaginary stopwatch up to yourself to measure your progress is only going to cause anxiety. Focus on the fact that you’ll most likely have at least eight more decades to figure out what’s going on and learn to move with a more controlled urgency.

Execute as quickly as you can on ideas, but realize that sometimes there’s no amount of pushing you can do to make something happen. Seeing results slowly isn’t the same thing as failure. Oftentimes, you can be doing everything right and it still takes time to pan out. Stephen King mentions in his book On Writing that a plot reveals itself to him gradually, in pieces until it becomes visible — just like taking a fine brush to gradually reveal the outline of a fossil buried in the earth.

Your life is the fossil.

Run Towards Problems, Not Away From Them

Part of the old rulebook required us to avoid problematic situations as a matter of cause. Stay under the radar. Submit the report.

Do. Your. Job.

All 1,250 workers in Lordstown, Ohio were doing their jobs when GM laid them off.

Journalists, editors and reporters at dozens of newspapers around the US were doing their jobs when they were let go. Most of the time, the papers themselves were also let go.

Even on-air talent isn’t safe. ESPN just laid off over 100 people, including star anchors and Super Bowl champion commentators

The problem is that we’re used to having somebody tell us what to do. What widget to make. What calls to take. What reports to compile.

Now, there’s nobody left to tell us what we should be doing. We’re the ones we are waiting for.

In the New Economy, it’s your responsibility to find new, interesting, inherently challenging problems to solve. There is no rubric. You don’t get any points for doing it the “right” way. But if you’re able to interesting the right challenges to solve, your rewards will be disproportionate.

Solving meaningful problems is something that entrepreneurs relish. Like my friend Maneesh, who didn’t want to just build another wristband that tracked steps. So he created a wearable device that actually changes your habits. Nobody is doing this. And when an entire category of products designed to change your behavior becomes the norm, who do you think is going to come out on top?

But it’s not just about entrepreneurship.

You have the opportunity to bring a fresh perspective, interesting idea or new take to any organization that you’re a part of.

The assistant who streamlines an executive’s inbox in order of importance so that she never misses an important message is an innovator. She’ll never get replaced by an app or a widget.

The store manager of the women’s clothing store who sets up a mini “man cave” with delicious coffee, a gigantic television and plush recliners in the corner of the store for bored husbands to wait in while their wives shop….she’s getting promoted. She’s not just a regular sales associate.

It’s our job to look at the world as creatives. It’s no longer going to be enough to simply do your job. Following the rules is the fastest way to lose the game. You have to make a new job for yourself that only you can perform.

Your job should be a “one-of-one.” A limited edition print. A unique key that only fits one lock. 

That’s how you’ll win. That’s how you’ll get ahead.

Risk is the new safety.

You’ll do this by finding meaningful problems and taking initiative to solve them before somebody asks you.

This is how you make yourself indispensable, and it’s something that all twenty-somethings need to know in order to thrive in 20XX.

But what do I know? I’m almost 30.

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By the way: if you’d like to learn how you can solve more interesting problems and get paid for it, I recommend freelancing. Here’s a free series that will give you useful ideas to get started.

Daniel DiPiazza
@Rich20Something

Daniel is the founder and CEO of Rich20Something. A millennial business mastermind, he has successfully started three consecutive freelance businesses and scaled them to over $100K in revenue with zero startup capital. His work is regularly featured in Time Magazine, Fortune, Entrepreneur, Business Insider, Fox News, and Yahoo! Business. His debut book, Rich20Something, publishes on May 2, 2017.

  • Noah Banks

    Great article!! Especially the examples of the innovators and creatives such as the store associate. Any recommendations to develop that creative skill set? Continuously looking for problems to solve would be one guess for me.

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