What The Pros Know About Creativity

Creativity is more than just brilliant ideas.

As creatives, we believe that the “idea” is the component of creativity that we should cherish. We are always looking for better ideas, and it feels good to have a smart, new idea. We worship ideas.

But the idea isn’t the thing. It was never the thing.

The work is the thing. And the work isn’t as fun.

So we put off the real work and indulge in more ideas, hoping to taste small hints of momentary happiness as we jump around from project to project — all the while, avoiding the deep and rewarding experience of going all-in on one idea with vigorous commitment.

Your mental calculus says the amount of effort required to “go pro” will probably be too exhausting or discouraging, so it’s easier to just play around the edges and dabble instead of digging in.

But pros know that it’s worth it at the top.


“Don’t think about making art, just get it done. Let everyone else decide if it’s good or bad, whether they love it or hate it. While they are deciding, make even more art.” 

– Andy Warhol


Daniel DiPiazza

Daniel is the founder and CEO of Rich20Something. A millennial business mastermind, he has successfully started three consecutive freelance businesses and scaled them to over $100K in revenue with zero startup capital. His work is regularly featured in Time Magazine, Fortune, Entrepreneur, Business Insider, Fox News, and Yahoo! Business. His debut book, Rich20Something, publishes on May 2, 2017.

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