Trust is the most sacred gift a customer can give you.
It takes weeks, months or years to build, and it’s the most effective tool to get what you want in life. If somebody really trusts you, they’ll reward you with money, connections and even their deepest secrets.
But entrepreneurs beware: trust is just as fragile as it is powerful.
What was once a mighty skyscraper can fall like so many Jenga blocks with an ill-timed mistruth or betrayal.
Some people treat trust like a bank account, depositing “good will” in order to withdraw favors later. This approach works, to a point.
Just remember that once you overdraft, that account has to close.