Creativity
Why We Create
We become better people when we make things. Creating and focusing our attention on the singular task of bringing an idea to life reminds us of the here and now. It brings us to a state of peace in which we begin to understand that the purpose of our lives […]
It Doesn’t Have to be Good
We live in an era where our access to information and the resources available to us greatly exceeds our understanding of how to use them. In the last 50 years, we’ve developed the personal computer, the smart phone, the internet, and thousands of other world-changing devices which we use daily. […]
What The Pros Know About Creativity
Creativity is more than just brilliant ideas. As creatives, we believe that the “idea” is the component of creativity that we should cherish. We are always looking for better ideas, and it feels good to have a smart, new idea. We worship ideas. But the idea isn’t the thing. It […]
Creativity is Not a Sacred Gift. It’s a Job.
Stop treating creative work like some sacred, magical practice that defies a formulaic approach. Most creative people overthink their work to the point of paralysis. Stop thinking of yourself as an artist. Instead, pretend you’re a plumber. It doesn’t matter if your plumber wakes up in the morning “feeling it” […]
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