Episode #13 – Learn How to Build a Physical Product with Keziah Okonkwo

I spend a lotttttt of time talking about building an online business and how to run your entire life with little more than a laptop.

That’s cool and all, but wouldn’t it be amazing to actually BUILD something? Like straight-up Thomas Edison style invent a physical object?

I’ve always dreamed about what it’d be like to build something I could hold in my hand and give to someone as a gift. So cool.

But I had absolutely no idea how.

That all changed when I met today’s guest.

Welcome to Episode #13 of the Rich20Something podcast!

Meet Keziah Okonkwo, the CEO of SNAPPEE.

Keziah is the first female guest to ever grace the Rich20Something podcast. As if that wasn’t enough to get you going, she’s ALSO the first guest to manufacture a physical product.

Listen to today’s episode to learn how Keziah went from the drawing board (literally) to selling her product online. As a first time entrepreneur, she had to learn on the fly how to make it work.

There are so many valuable takeaways from today’s episode, I can hardly contain myself!! From patenting an idea to manufacturing a physical product…to marketing and partnering with retailers to working margins and balancing supply and demand.

We touch on every component of building a physical product, how to sell that product online, and how to take your business to the next level.

Seriously guys… When you see other people who are doing EXACTLY what you want to do…and you realize that they had to overcome all the same barriers as you…everything becomes a lot clearer.

Honestly…it’s just really damn motivating.

Enjoy today’s episode!!



[1:43] The “Aha Moment” revealed…how Keziah turned a random idea into SNAPPEE

[13:36] Daniel tackles the question: “Do you need to make millions of dollars to be considered a successful entrepreneur?”

[18:47] Old school 101: Learn about the production process, product delivery, and managing margins

[23:15] Keziah proves that The Marsupial Method gets the word out faster and more effectively than traditional marketing methods

[28:40] The art of pitching and staying cool

[32:24] The three key elements of developing a product that make or break your physical product business

PS — if you haven’t sub’d to my YouTube channel, can you take a quick second to do that here? I appreciate you 🙂

Daniel DiPiazza

Daniel is the founder and CEO of Rich20Something. A millennial business mastermind, he has successfully started three consecutive freelance businesses and scaled them to over $100K in revenue with zero startup capital. His work is regularly featured in Time Magazine, Fortune, Entrepreneur, Business Insider, Fox News, and Yahoo! Business. His debut book, Rich20Something, publishes on May 2, 2017.