Episode #14 – How Hardship, Hustle, and Heart Built America’s #1 Wine Brand

Don’t you love hearing stories about how unlikely people overcome remarkable odds and build something that transforms an industry?

The sort of story in which no experience and zero capital turns into hundreds of millions of dollars?

I’m talking straight from the BOTTOM…laundry rooms turned into offices…old doors made into desks…that kind of hustle.

Personally, those are MY favorite sort of stories.

So tell me something else…Do you want to learn hustle and grind from the original masters?

Good. You’re in the right place.


Welcome to Episode #14 of the Rich20Something podcast!


Meet Michael Houlihan and Bonnie Harvey, the founders of the world’s most popular wine brand, Barefoot Wine.

As a young hustler new to the game, it’d be easy to write Michael and Bonnie off as too old school…too out of touch.

“They’ve made their millions. They’ve written their New York Times Bestseller. They speak to audiences at conferences, symposiums and prestigious business schools around the world. What could they teach me?”

Sure, they’ve got it all. But you’d never know it by talking to them.

What’s most humbling is that they had absolutely NO idea what they were doing at first.

From the start, with virtually no money and no wine industry experience, they had to employ innovative ideas to overcome obstacles, create new markets and strategic alliances.

…Exactly what I teach you.

The entire time, the big question they kept asking themselves was:

“Do we have what it takes to be successful entrepreneurs?”

In the end, they DID have what it took.

But it would have been a lot easier (and quicker) if they’d had some real-world advice to draw from.

Which is why they’ve made it their mission to teach young entrepreneurs around the world how to push past barriers and build businesses that they love.

I’m honored to present this power couple to you today.



The “origins” of Barefoot Wines. How to follow your opportunity passionately.


How “worthy-cause” marketing made the brand “Barefoot Wines” the household name it is today.


Learn all about the 3 core competencies of running a business.


Words of wisdom for young entrepreneurs who find themselves in the grind.


How to prepare for success from Day One.


How Bonnie and Michel positioned Barefoot to be acquired.


Why an entrepreneur has a different mindset than a sole proprietor or shopkeeper.


The hustle is real. Even now.

Daniel DiPiazza

Daniel is the founder and CEO of Rich20Something. A millennial business mastermind, he has successfully started three consecutive freelance businesses and scaled them to over $100K in revenue with zero startup capital. His work is regularly featured in Time Magazine, Fortune, Entrepreneur, Business Insider, Fox News, and Yahoo! Business. His debut book, Rich20Something, publishes on May 2, 2017.

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