Shane Duquette and Jared Polowick, along with their friend Marco Walker-Ng, are the twenty-something year old founders of Bony to Beastly, a comprehensive, yet ridiculously easy to implement program that teaches skinny guys (aka ectomorphs) how to build size and strength.

When I saw what Shane and Jared had done, I was extremely encouraged because I knew that if they could do it, so could I. They were young guys just like me. Not only have they put together a fantastic campaign that is actually making a profit, but their product is also damn good. As a fellow ectomorph and full time fitness nut, I can attest to this.

Take time to really listen to what the guys have to say about how they built their business from the ground up. Notice that the focus is on creating a great product, then building buzz. Not the other way around. This is the type of stuff I WISH I would have known when I first started out. Pay close attention to what they say about beta testing.

Connect with them on Facebook.

Or check out their program here.

Make sure to sign up for the newsletter. Fantastic content, even for a stubborn fitness know-it-all like me.

Make sure to enjoy…but don’t forget to implement!

Listen here:

Podcast: Play in new window | Download