Steve Farnsworth is a self-proclaimed marketing geek and I LOVE that. I think what tipped me off to Steve the most (besides him being a Forbes top-50 social media influencer) is how well he’s been able to captivate and cultivate his audience over time. It’s one thing to have a lot of followers (he currently has over 80,000 on Twitter). It’s another thing entirely to have followers who appreciate, consume and redistribute your content.
In our interview, Steve and I talk about the evolution of his content, the process of gathering a following and the underlying methodology of his marketing prowess. He claims that if people knew how easy this stuff was, he’d be out of a job. I’d counter that he’s a true master of his craft that complex interactions seem effortless.
Want to know about social marketing? You need to hear this.
You can read up on Steve at his blog, or follow him on Twitter.
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